A walk back in time

Step into a recreated Hà Nội street and travel back to the subsidy era, a time of scarcity but also optimism, creativity and strong community bonds. Through hundreds of everyday objects, reconstructed shops and familiar living spaces, the exhibition offers younger generations a glimpse into how their parents and grandparents lived, and reminds older visitors of a shared past. Head to 11 Ngũ Xã Street, Ba Đình Ward, to learn more!

Data, AI reshape tourism sector

For tourism businesses, data, artificial intelligence (AI), e-commerce and digital platforms are changing how services are managed, products are developed and customers are reached.

Ninh Bình takes century-old heritage into the digital realm

Ninh Bình is accelerating the digitalisation of its rich heritage, using 3D scanning, virtual reality, QR codes and digital databases to preserve historical and cultural values while creating new ways for people and visitors to discover the province’s heritage.

Việt Nam moves to make tourism a true new growth driver

Resolution No. 26-NQ/TW, issued on August 22, sets out a new vision, with a focus on fundamentally renewing the mindset, methods and approaches to tourism development and governance, shifting from quantity to quality and increasing the sector’s contribution to the national economy.

Miss World 2026 promotes Vietnamese culture, tourism

On September 4-5 alone, Khánh Hòa welcomed around 95,000 visitors staying overnight, including approximately 38,000 international visitors, highlighting the event’s considerable appeal and the province’s image as a safe, attractive and welcoming destination.

Traditional embroidery, modern designs

From traditional embroidered paintings to contemporary fashion and accessories, a new exhibition in Hà Nội is exploring how Vietnamese embroidery can connect with modern life. At Thơ Heritage House, visitors can also join workshops and experience the craft themselves, with the exhibition running until September 15.

Việt Nam Rồng Xanh Awards create new cultural, heritage values

The Việt Nam Rồng Xanh Awards debuted in Hà Nội on September 4, creating a platform to connect culture, heritage, destinations and innovation, while honouring organisations, businesses, localities and individuals creating outstanding value for Vietnamese culture in the digital era.

Film project explores overseas Vietnamese's journey to roots

Beyond the Broken Bridge, an international film project exploring the identity, family, and journey of Vietnamese people living abroad to reconnect with their roots, was introduced by Cinexia Productions at the Việt Nam–Europe Film Gala in Prague, Czech Republic, on September 3.

Vietnamese Silk Rhapsody - Symphony of Vietnamese Silk held in HCM City

"Vietnamese Silk Rhapsody - Symphony of Vietnamese Silk" took centre stage last night in HCM City, presenting a special artistic show that seamlessly blended traditional Vietnamese music, the enchanting sound of the zither, the beauty of silk, the elegance of áo dài, high-end fashion, and captivating contemporary performances.